Summer will always be the best time of the year: the air feels warmer, the days seem shorter, our cares are lesser, and our memories last longer. This classic summer bliss is captured in the fresh scent of Cologne. An effortless fragrance that captures the vibrations of summer with the bright, citrus blend of blood orange, orange blossom, and bergamot.
These freeing, lighter tones are juxtaposed with hints of musk, jasmine and leather – an intense reminder of those passionate summer flings and adventures. From start to finish, the scent truly embodies the many reasons we love and crave summer.
I Am Trash
You’re strolling along the beach eyeing the most beautiful array of seashells when suddenly a plastic bag washes up. A heart pulling reminder that the mismanagement and excess of waste is a real issue.
Inspired by this sentiment of “when the world becomes trash, why not wear it”, Creative Director and Founder of Etat Libre d’Orange, Etienne de Swardt has proactively partnered with the award-winning creative network Ogilvy Paris to create the first luxury perfume using Upcycling.
More specifically, from Apples leftover from the food industry which have been upcycled for a delicious, fruity note. Sweeter than its environmental benefits are the already crushed and exhausted Rose petals after their second extraction. Already distilled Sandalwood chips undergo a second distillation for a beautiful woody undertone. Together, this interplay of fruity, floral, and woody upcycled tones form a fresh, sweet and unique summer fragrance that not only smells good, but morally feels good.
"When the world becomes trash, why not wear it?”
-Etienne de Swardt
More specifically, from Apples leftover from the food industry which have been upcycled for a delicious, fruity note. Sweeter than its environmental benefits are the already crushed and exhausted Rose petals after their second extraction.
Written by Claudia Morgan
from The Modern Renaissance
Arts and pop culture blogger exploring the world of niche fragrances and their relevant impact.