The story of mankind delivered to you in a perfume. An eternal trail of incense and oud serving the majestic rose. Bold, spicy with insight and alliance for the skin.
500 YEARSBy the rose, I remain.
For twelve years, Etat Libre d’Orange has been celebrating enlightenment through an awareness of beauty, goodness, sensitivity and intelligence. Our house has welcomed humankindin all its forms, as long as they try to contribute toThe Perspective– the Renaissance concept of three dimensions in art which allowed for more realistic and profound depictions. And this perspective can be interpreted to extend beyond paintings.
Five hundred years ago, merchants confronted the two established orders : the Red (priests) and the Black (soldiers). They created a third path, cleansed of dictates, for the proliferation of the arts – and perfume. Etat Libre d’Orange honors the sons and daughters of the Renaissance by offering a trail of insight and alliance for their skin.
Think of Lucifer – from the Latin roots, lux (light) and ferre (to hold) – the shining one, light-bearing, like Venus when appearing as the morning star. Half a millennium to wear on the skin, and in its wake the majestic memory of the rose, the power of spices and the sense of something precious. The story of mankind delivered to you in a perfume.
A fragrance inspired by the fall of (Patriarchal) power-- Because nothing can rule us. An immaculate blend of petals in overdose, clean foam and tree moss, contrasted with patchouli on a milky skin of sandalwood and white woods.
EXIT THE KING
Nothing Can Rule Us
The fall of the Kings is the fall of all the forces that oppress us and prevent us from moving forward.
In order for a King to fall, an infinite number of little kingdoms must collapse: Family, Time, Love, Work, Toxic ex-lovers, the Patriarchy, the obligations to be sad, Capital, the obligation to be happy, anguish, sex and everything else that alienates us and prevents us from being truly free.
This is about making a perfume like a Loire castle, a perfume that could rise higher than the castle of Bloise, higher than the terrace where the last Valois watched the sun set in its glory. And then disappear, die, as if by magic before the fall. The fall of certainties, but above all, the fall of power.
Legend has it that an apple from a tree fell on Newton’s head – and thus, the theory of universal gravitation was born. But let’s reimagine. Instead of an apple, an enormous, fully scented, fleshy Rose met with by sweet Lychee, deep Akigalawood and earthy patchouli for a new scented path, beyond light and gravity.
EXPERIMENTUM CRUCIS Open a new scented path, beyond light and gravityNewton, excuse us!
Legend has it that an apple from a tree fell on Newton’s head – and thus, the theory of universal gravitation was born. But then let’s imagine a different scene – Newton, asleep under a rose bush. And instead of an apple, a flower falls, an enormous rose, a fully scented, fleshy rose. Would he have felt it? Would he have plunged his face into the heart of the flower? And what would this mean for his theory?
This scent: A chypre! And a very precise and clear-cut formula, like something that falls on you, sudden and direct. And never leaves you. A trail of scent that holds on. Akigalawood and patchouli for a honeyed rose.
Newton, excuse us! Your Crucial Experience showed us that colors are not characteristics of objects but properties of light. We now know, thanks to you, that white light is a mixture of rays with the nuances of the rainbow. You also showed us that just because an object IS red does not mean that we see it as red. If it appears red to our visual perception, this is because, when illuminated with a white light source (for example, sunlight), its surface absorbs all the colored light rays that compose it, EXCEPT the reds.
So forgive us for taking inspiration from your Experimentum Crucis! You have been the inspiration and the source of criticism for so many. And as your theory has changed our vision of the world, we have tried to create a fragrance that will change the world.
Lychee, Apple, Rose NeoAbsolute, Jasmin Absolute, Honey, Patchouli, Musks
Based on the true story of a once beautiful man who ended up a Fat Electrician. Because while beauty fades, a good fragrance is forever. And contrary to the name, this is an ever attractive and wearable vetiver-based scent modernized by woody Vanilla Bean and balsamic Myrrh.
His beauty would have been his greatest asset. One imagines he was raised in the big air of Texas, his soft skin scrubbed by ears of wheat, his eyelashes curled by grappling with grace against a blinding sun. A Midnight Cowboy lost on city asphalt.
A fisherman without a line, he was made to be hooked by others, to believe in his fate without knowing it, to wreak havoc and forget it over time. Youth for women-of-a-certain-age, stock for late-night parties, a partner to accompany the wealthy of Palm Beach on nature walks, his splendor is consumed in the service of others. Now, a Fat Electrician in New Jersey, his talent depleted in his sexual decline. This is the curse of beauty - it doesn’t last.
Vetiver from Haiti, chestnut cream, olive leaves, myrrh, vanilla, opoponax
Lovely and unique, extremely wearable and cozy fragrance
HERMANN A MES COTES ME PARAISSAIT UNE OMBRE
Call it by its name or, more simply, by ‘Hermann’. Either way the people who compliment you are going to need to know which fragrance you’re wearing. A cool, sheer and woody blend that is unlike any other.
Who goes beside you into the forest on the darkest night ? In Victor Hugo’s poem, « À quoi songeaient les deux cavaliers dans la forêt », (What Two Horsemen Were Thinking in the Forest), the narrator says “ by my side, Hermann seemed to me like a shadow. ”
We all have shadows, even at night in the dark forest. You may call yours by another name : your invisible friend. Your conscience, your soul, maybe even your complementary ego. Your shadow could have a name, like Hermann. Or your shadow could be your perfume. This is your companion. You can argue with your companion, you can challenge your companion, you can test the boundaries of your own attitudes. You can debate the finer points of existence. But you cannot lose this companion, not ever. This is your alternative self. As you move through life and contemplate its meaning, you ask unanswerable questions. When you’re overwhelmed with uncertainties, look to your shadow. Maybe you’ll get a response. Maybe not. But at least you’ll have an interesting conversation.
The night was so black and the forest very dark. By my side, Hermann seemed to me like a shadow. Our horses were galloping. Guardians of god ! The clouds in the sky looked like marble. The stars flew through the branches of the trees Like a swarm of firebirds.
I am full of regrets. Broken by suffering, Hermann’s deep spirit is empty of hope. I am full of regrets. Oh my loves, sleep! Yet, while traveling through the green solitude, Hermann says to me: “ I am thinking about half-opened graves. ” And I say to him : “ I think of closed tombs. ”
He looks ahead : I Iook back, Our horses gallop across the clearing ; The wind brings to us from far away the sound of the angelus bell ; he says : “ I think of those who are afflicted by existence, Of those who are, those who live ”. “ Me, ” I say to him, “ I think of those who are no longer ! ”
The fountains are singing. What do the fountains say ? The oaks are murmuring. What do the oaks murmur ? The bushes are whispering like old friends. Hermann says to me, “ The living never doze. At this moment, some eyes cry, other eyes are awake. ” And I say to him, “ Alas ! Other eyes are asleep ! ”
Hermann then continues. “ Misfortune, that’s life. The dead no longer suffer. They are happy ! I envy Their graves where grass grows, where trees shed their leaves. Because the night caresses them with soft flames ; Because the sky beams peace upon all their souls In all the tombs at the same time !
And I say to him, “ Be quiet! Respect the black mystery ! The dead are lying in the ground under our feet. The dead, these are the hearts that once loved you This is your expired angel ! This is your father and your mother ! Do not dismay them through bitter irony. As in a dream, they hear our voices. ”
Blackcurrant buds, black pepper, galbanum, calypsone, geosmin, frankincense, pepperwood, petalia, rose absolute, patchouli, ambroxan
Created in partnership with the award-winning creative network Ogilvy Paris, ‘I Am Trash’ is the first luxury perfume created by Upcycling; by using the trashed ingredients to create something truly beautiful. More specifically, by using exhausted Rose petals, already distilled Sandalwood chips, and even leftover Apples from the food industry to create the most beautiful fruity, floral, and woody blend.
LES FLEURS DU DÉCHET | I AM TRASH
THE MOST WANTED SCENT MADE FROM THE UNWANTED
By virtue of my mother, I am the son of a forgotten coast, far away in New Caledonia. At the mouth of the Ngoye live the Borindi, who have known since the twilight of the gods the great principle of harmony with Mother Nature: to take from her no more than is necessary while preserving for tomorrow. They understand the future of mankind, and in the shade of the niaouli tree and jacarandas in bloom, they guide our first steps into this new direction for Etat Libre d’Orange.
In the early years of this new millennium, when my children were young and I was a hopeful thirty-year-old, I took them to see an animated film called Titan AE. I learned by heart the introduction, which went something like this:
“Once in a while, man unlocks a secret so profound that it can change the universe: fire, electricity, atom splitting. At the dawn of the 21st century, we invented the Titan program . . . ”
There is a jumble of romantic and titanic science fiction poetry that emerges from the slow, sure, and inevitable rocking of wastewaters in the industrial cycle. We want to make this perfume a messenger, in service not only to the survival of the species which results from seduction, but above all in service to the planet where our own miasmas must reflect beauty.
We believe that a new post-religious “jihad” is approaching, coming from an often disillusioned and polluting West, and echoing a new animistic era. Those who have committed crimes against the environment are repenting, and democracies are acknowledging nature as the sacred focal point, meant to be shared. The beliefs of the primitive and ancient tribes are back, and demand our full allegiance. This perfume will carry a universal message: that which is dirty must reflect the beautiful,
“…and wash me clean of the bluish wine stains and the splashes of vomit,
Carrying away both rudder and anchor.” (Arthur Rimbaud, The Drunken Boat.)
Les Fleurs du Déchet represents a passage to the adulthood of Sécrétions Magnifiques. It is a counter-revolution for Etat Libre d’Orange, still noisy and disruptive, but ultimately functional.
Givaudan, Ogilvy and Etat Libre d’Orange have created a three-fold company in the service of Mother Nature, to offer her a bouquet of forgiveness and let everyone know – loudly and quickly – that soon it will be too late.
Dear world: Do not throw anything away because at the bottom of our trash lies the fermented distillation of great love. The garbage trucks hold flowers that can still bleed, the peels and rinds that can still give. The noxious exhalations have honey notes that can merge with the earth. And there are so many floating concretions, the trash that is thrown into the sea, and the natural waste, the ambergris, mystical symbols, the attitudes of primitive tribes – these must now be reprocessed.
To paraphrase and distort Alan Paton: Cry, my beloved planet, for the unborn child; let him not love the earth too deeply, for it is slipping away.
So before it’s too late, let us (s)pray to the god of waste, our dear lord of leftovers.
End of sermon. This is a messianic fragrance (in natural spray, of course.)
— Etienne de Swardt
Apple Essence Upcycling, Rose Absolute Upcycling, Cedarwood Atlas Upcycling, Bitter Orange, Gariguette Strawberry
LA FIN DU MONDE
Sweet, Powdery, Woody
Okay, we know what you’re thinking. Been there, done that, bought the t-shirt. Apocalyptic visions, Armageddon. Doomsday cults, mass suicides. The Mayan calendar. We endured the panic of the Millennium. We’ve seen the films, from “Dr. Strangelove” to “Melancholia”. We know the New Testament prophecies, we’ve heard about the End Times and the Rapture.
But one question remains: how will it smell?
Pop-corn accord, carrot seeds, cumin seeds, sesame, black pepper from Madagascar, freesia, vetiver from Haiti, sandalwood, kernels of ambrette absolute, orris absolute, styrax, canon powder accord
TOM OF FINLAND
Aromatic, Woody, Leathery
The water slips over him as if sliding down a marble rock, sinking into the grooves of his muscles, vanishing into his pores. This is fresh, pure water, with top notes of aldehydes and lemon, a water that washes away the sins of the night and leaves the skin luminous. Tom of Finland feels clean, like a shaving from a cake of soap. It is an ode to the beauty of the male body and to the radiance of the natural self.
For this man, clothing becomes a jewel-case that serves to reveal the true erotic power of the flesh. Tom of Finland is a breath of fresh air, offering unrestricted access to the immense outdoors, the depths of the forest, with notes of birch leaves, cypress, galbanum and pine at its heart. Straight, gay... These words are irrelevant here. Tom of Finland is beyond sexuality - he is sex, in all its fullness and magnitude, open and erect. Fantasy clings to him like his leather jacket, with suede, musk, and ambergray in the base notes. His belt is fastened with an accord of pepper and spicy-fresh saffron, tangled with a blond suede sensuality on a vanilla bed of tonka bean and iris. This is a man who wants to play, to love, to die and be reborn, again and again. Tom of Finland is a tribute to tomorrow’s glorious possibilities.
Made in collaboration with international fashion designer Roland Mouret, this “Little Fling” combines spicy cardamom and pink pepper with sensual nuances of Vanilla and Patchouli. Awarded ‘THE BEST Spicy Fragrance of 2018’ by Allure Magazine -- we promise it lives up to the hype.
IS IT A PASSING FANCY, A MOMENTARY CATCHING-OF-THE-EYE, A BRIEF ENCOUNTER, OR SOMETHING ELSE? WILL IT ENDURE, WILL IT LAST FOREVER? DOES IT REALLY MATTER? THIS IS NOW, THIS IS HOW YOU FEEL AT ONE SPECIAL MOMENT IN TIME. AND WHATEVER HAPPENS, YOU WILL MAKE AN INDELIBLE MEMORY. UNE AMOURETTE IS A LOVE AFFAIR - IT WON’T LAST FOREVER, BUT IT’S UNFORGETTABLE. THE NOTES MAKE A COMPLEX STATEMENT, FAR BEYOND THE SIMPLE PASSING FANCY. THE CITRUS OF NEROLI, SPICY AND FLORAL, BLENDS WITH THE SOFT, ELEGANT IRIS. THE SWEETNESS OF VANILLA IS TEMPERED BY AKIGALAWOOD, A SPECIAL DISTILLATION OF PATCHOULI THAT CREATES A WOODINESS. UNE AMOURETTE - A MODERN FRAGRANCE, BUT LIKE ICONIC FASHION OR A PASSIONATE LIAISON, IT’S TIMELESS. THIS IS THE SCENT OF A WOMAN A MAN WANTS TO REMEMBER, AND MAYBE WEAR HIMSELF.
It all began about eight years ago, on a cold winter evening, when Roland Mouret and his CEO Mark Langthorne came to the Etat Libre d’Orange offices, just above the boutique at 69 rue des Archives, Paris. They wanted to talk about a perfume with Etienne de Swardt, our creative director.
Roland was a fan. He wore our perfume, and in a British newspaper article entitled “Little Black Book: Roland Mouret,” he wrote about us: “A unique parfum company that produces the best exclusive scents with a twist.”
On that evening, we talked fashion and fragrance and the possibility of creating a perfume for Roland’s brand. And since we were drinking champagne, incredibly brilliant ideas emerged from the discussion. We were all very excited.
But in the days to come, when we were sober and realistic, we all realized that the time wasn’t right. Etat Libre d’Orange had just completed a collaboration for Tom of Finland, and we were about to embark on another with Tilda Swinton. Following his phenomenal success with the Galaxy dress, Roland was creating more iconic dresses that would become equally celebrated: the Moon, Pigalle, Titanium, and many others.
But we never forgot that remarkable evening and the ideas that came out of it. And it seemed minevitable that we would come back together.
We had so much in common! For both of us, collaborations were appealing challenges. Roland created collections for the Gap and Banana Republic. Etat Libre d’Orange has worked with the Tom of Finland foundation, with Tilda Swinton on Like This, with Rossy de Palma on Eau de Protection, with Mx Justin Vivian Bond on The Afternoon of a Faun. We collaborated to create Attaquer Le Soleil Marquis de Sade, and teamed up with perfume critic Chandler Burr to develop You or Someone Like You.
We both believe in a bold aesthetic, provocation, sensuality. We want our creations to enable clients to define themselves or become someone else. Roland drapes bodies — we drape skin. We use the same words: fusion, structure, magic, eroticism. We both have high profile fans. Roland talks about dressing to undress — and what better way is there to reveal the full power of a fragrance? Not to mention the fact that both our brands are creatively directed by hot, tempestuous Frenchmen.
Etat Libre d’Orange and Roland Mouret. We’re made for each other. Together, we have merged our philosophies, our attitudes and our identities, and created Une Amourette.
— Etat Libre d’Orange
Une Amourette is a no-holds-barred fragrance. It is not for everybody. It’s divisive. It will corrupt the fragrance category with its subversive positioning.
It’s a scent that makes and leaves its mark.
It is worn first at the pulse point between the thighs. As she moves, walks, crosses her legs…the warmth and friction release an intoxicating burst of fragrance catching the attention of the most primitive sense: smell.
Une Amourette transcends gender. It is neither feminine nor masculine but it connects with the innate desire to take control, to be unique…
And when two bodies come together, the alchemy of skin on skin and scent on skin is unleashed, and the full power of the fragrance is revealed.
— Roland Mouret
Once I had met Roland Mouret, I began to imagine a very sophisticated and dark perfume, black and red. Patchouli and Indole are the backbones in this woody/animal floral. The head notes are brightly opened with Neroli, while Resinoide Iris, Akigalawood and Resinoide Incense form the foundation of this story.